A consultancy built around calm and clarity
Delima exists to help small business owners in Malaysia feel at ease with their finances — not alarmed by them.
← Back to HomeStarted from a simple observation
Delima was set up in 2017 by Ahmad Faris Zulkifli, a consulting professional who noticed that most financial advice available to small business owners in Kuala Lumpur was written for larger companies — dense with terminology, built around systems most small businesses neither use nor need.
He wanted to offer something quieter. Not a firm that would alarm owners with complicated assessments, but one that would sit alongside them, explain their numbers plainly, and suggest realistic steps forward. The name Delima — meaning pomegranate in Malay — was chosen to reflect patience, steadiness, and layers of careful work beneath a calm surface.
Since then, Delima has worked with retail traders, food and beverage operators, freelance service providers, and micro-enterprises across the Klang Valley. The approach has stayed the same: listen first, explain clearly, suggest gently.
Our Mission
To make financial understanding feel accessible to every small business owner — without jargon, without alarm, and without pressure to act faster than is comfortable.
Our Values
- Honesty above encouragement
- Plain language in every communication
- Patient, unhurried conversations
- Respect for the complexity of running a small business
A small, experienced team
We've kept Delima deliberately small so that every client works with someone who genuinely knows their situation.
Ahmad Faris Zulkifli
Founder & Lead Consultant
Over fifteen years advising SME owners across Malaysia on financial clarity, cost structure, and steady growth planning.
Nurul Rashidah Ibrahim
Senior Advisor
Specialises in small retail and F&B businesses, helping owners understand their margin, cash timing, and pricing decisions.
Khairul Hafizi Othman
Client Relations & Operations
Ensures every engagement runs smoothly and every client feels heard — coordinating sessions, records, and follow-up with care.
How we work, and what we hold ourselves to
Client Confidentiality
All financial information shared during engagements is kept strictly confidential. We have a clear data handling policy and use secure, access-controlled systems for any stored documents.
Transparent Scope
Before any engagement begins, we give each client a written summary of what is included, how long it will take, and what we'll need from them. There are no surprises.
Continuing Development
Our consultants keep current with Malaysian tax legislation, SME financing developments, and regulatory changes affecting small businesses in the Klang Valley.
Clear Communication
We respond to messages within one working day. Sessions are scheduled at times that work for the client, not just us. Every recommendation is explained before it is written up.
Ethical Practice
We do not recommend services our clients don't need, and we don't maintain referral arrangements that could compromise our advice. Our recommendations reflect your situation, not our incentives.
Member, MIA
Delima's lead consultant holds membership with the Malaysian Institute of Accountants and observes its professional standards and continuing education requirements.
Small business financial consulting in Kuala Lumpur
Delima focuses exclusively on small businesses — the sole traders, partnerships, Sdn Bhd microfirms, and family operations that make up a large portion of Malaysia's commercial activity but often receive the least tailored financial support.
Our work sits at the intersection of bookkeeping organisation, financial interpretation, and advisory planning. We don't do audit or statutory compliance work — instead, we help owners understand what their numbers mean and what options they have as a result.
Clients come to us from a range of sectors: food and beverage, retail, creative services, small manufacturing, and trade. We adapt our explanations and recommendations to the specific pressures and rhythms of each sector.
Many of the business owners we work with have had previous experiences with financial professionals who spoke over their heads or gave advice that wasn't actionable at their scale. We've shaped our practice specifically to be different from that.
Our clients are based primarily across the Klang Valley — Kuala Lumpur, Petaling Jaya, Shah Alam, Subang Jaya, and surrounding areas. We conduct most sessions in person or by video call, depending on preference.
Every engagement ends with something written — a summary, a recommendation list, or a plan — so that the work we've done together has somewhere to live beyond the conversation.
Ready to start a quiet conversation?
We'll take the time to understand where you are before suggesting anything. No commitment required from a first conversation.
Get in Touch